![]() ![]() Only those who believe they are a good fit for your business will engage with the ad. With ad extensions, a potential customer gets much more information without clicking on your ad. Get more qualified leads and fewer non-qualified clicks This means that even if your competitors have higher bids than yours, you can still get a higher position at a lower price just by creating more appealing ads.Ħ. Google states that ad extensions automatically influence your Ad Rank. For example, it can be extra information like contact details: you enter this information just once and enable it for any ads you need. You can create universal extensions and apply them to all campaigns or ad groups. You don’t need to waste valuable characters in ad headlines and texts, you can just add them as extensions. With ad extensions, you can enrich your ads with information customers want to know like operation hours, phone number, or location. They look much brighter and stand out from the competition. Google uses up to four extensions at any given ad auction, so you should definitely take advantage of this possibility.Īds with image and video extensions, callouts and call buttons, additional links, and other extensions attract users’ attention. For the same money, you will take much more room than with a usual ad. Take up more space on the search results pageĪn extended ad can take up to six whole lines and even have a «more» dropdown. Let’s discuss why you really should use ad extensions in your campaigns.ġ. The great thing about it is there are no extra charges for these extensions, and you can even save your budget by enabling the right features. These can be a call button, a special promotion, images, additional site links, and many more. How to Set Up Extensions in Microsoft Advertisingīest Practices for Ad Extensions in Google Ads and Microsoft (Bing) AdvertisingĪd extensions are additional pieces of information about your business that you can add to your ads. Google and Microsoft (Bing) Extensions Comparison Table It’s high time for you to dive in!Įxtensions Types in Google Ads and Microsoft (Bing) AdvertisingĮxtensions available both in Google Ads and Microsoft AdvertisingĮxtensions Types Available in Google Ads OnlyĮxtensions Types Available in Microsoft (Bing) Advertising Only ![]() Maybe your competitors are already using these valuable extensions. This article will guide you through all the extension types on Google Ads and Microsoft Advertising, and provide you with how-to instructions and best practices for implementing ad extensions. Google states that there is a 10-15% CTR uplift from implementing a new ad extension. However, both on Google and Microsoft, ads with extensions are better seen and tend to perform better, generating more clicks and conversions. Most of them are the same, some vary depending on the platform. You can use extensions both on Google Ads and Microsoft Advertising. Extensions not only increase the space your ads take on the SERP but also improve your CTR and ROI. Using ad extensions, you give more reasons to the user to click on your ad and choose your company. ![]()
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